The mission of Rainbows and Smiles is to provide emotional, social and financial support to families and caregivers in need when a child (or children) of that family is diagnosed with cancer. Rainbows and Smiles encourage childhood cancer advocacy and GOLD RIBBON AWARENESS to educate people, in the hope of promoting early detection. Our principles include creating hope, smiles and relief for families and caregivers of children with cancer.

As we are registered as a Public Benefit Organisation, donors may claim donations to the foundation as tax deductions. Donors may also claim BBBEE points against the socio-economic development element of the BBBEE scorecard.